Network Marketing Tip: Don’T Get Caught Between ‘Cold Call Mountain’ And ‘Flyers Gulch’

The sort of network marketing tip I could have expected years ago would be ‘don’t pre-judge’, ‘you don’t know who’s looking’ and my favourite – ‘sponsor up (peer group and above’. That last tip did have some merit. It gave me the chance to be rejected by more credible people. Who’d want to be rejected by someone with no credibility?

The problem with the pre-internet MLM world was that everything took so much time. If you did actually find someone who was keen, by the time they had been put through the wringer by Uncle Fred and Janice from the post-room they’d look as haggard and world weary as us. Then the only network marketing tip that would interest them would be ‘how can I quit quietly without anyone knowing I’ve gone?’

Thanks to online prospecting, this turgid part of building our passive income has been fully automated and what a blessing it is. Before, ‘no’ meant ‘no’. Nowadays, instead of up-front pitching our home business we can provide real and useful business-building content to our subscribers to create an income from those who may never join our opportunity. Now there are just different categories of ‘yes’.

There really isn’t the need any more to be cold calling shoppers or bank clerks. What’s important these days is to automate the prospecting process and more importantly to constantly track where your best results are coming from. Here’s a pretty obvious network marketing tip: the web is fantastic for allowing us to do this.

For example, if we want to use pay-per-click advertising or forum posting, we can include a code in the url so we know where our new subscriber has come from. Then we can ‘ramp up’ that campaign and eliminate ones that aren’t producing. With cold calls, house meetings, flyers etc it’s next to impossible to track that activity and so we can spend years in fruitless activity, where only the super-charismatic few survive.

The best networking marketing tip I’ve heard is ‘build You, Inc first’. What that means is build a subscriber base, using capture pages and an autoresponder, and offer free and occasionally paid business-building resources to current network marketers. They won’t want your business opportunity now – but when (as is likely) they lose heart with their current vehicle – who is in the best position to help them develop another? That’s right. You. And if they never join your primary opportunity – who cares?

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