by MangAndri (..off /on…!)

Building a Solid MLM Business

So many struggling MLMers are failing in this industry and it is not due to lack of effort. Most go their whole lives wishing for more out of life and never even make the attempt to better their situations. Everyone actually working to accomplish their dreams deserves to be applauded however I hate to see their efforts wasted.

A disturbing trend I have noticed is that individuals are getting involved with one opportunity after another whether it is an MLM, affiliate, referral etc. You have seen these people; you know the ones with one tweet after another promoting everything under the sun.

They then jump right into social networking with the single focused intent to promote (sell) anything and everything they can.

Mistake #1: Indiscriminately promoting anything and everything! You must first form a business plan and carefully chose what it is you are willing to promote. Your reputation is on the line.

In any business, but especially small business, you need to target one specific audience with laser precision. Determine what your niche is and focus all of your energy on that.

Successful marketers start by determining what is needed and then develop products and services to meet those needs. They don’t blanket the universe with random ads hoping someone will see it and buy.

This brings us to a related mistake. Whether it is on Myspace, Facebook, Twitter or anywhere else most people are using social networking sites for advertising and only advertising. Most tweets are 100% sales messages. Myspace group posts are all advertising messages. There aren’t even forum posts anymore!

Mistake #2: Forgetting to a network on social networking sites. Your goal should be to position yourself as an adviser, be of service and genuinely connect with others if you are looking to build a strong MLM business.

Which brings us to our question

Are You Looking to Make a Couple Sales or Build an MLM Business?

Its possible you can work your fingers to the bone and make a few sales in the process by tweeting your heart out, posting ads on Craigslist and so on but then what? Once you stop so does the meager sales you might have generated (if you were lucky).

Mistake #3: Jumping into social networking, PPC campaigns and any other advertising before you have built a business to promote. You must first build YOUR business before you promote anything and what you promote should fit into YOUR business plan.

Many MLM Gurus will feed you genius little insights into marketing principles. They will excite you with thoughts about attraction marketing. They will give you a piece of the puzzle here and there and then bait you into purchasing more.

Then once they teach you all this great stuff they say now all you have to do is promote my product! What? How does that position you as a leader? It doesn’t.

Your job is to build your business. There is a valid role for affiliate marketing in your business plan but you really should be focused on establishing a solid business of your own. To do that you really should stop everything your doing until you have built a website of your own.

The life-blood of any online business is traffic. Not traffic to your prepackaged MLM site, referral sites, affiliate sites but YOUR website. This is how you establish yourself as a legitimate presence on the web. Your networking sites should serve as feeder sites to YOUR website.

Your website can then feed your other sites. In this way you position yourself so the search engines deliver free traffic to you. (targeted traffic) At that point you can deliver your message, pre-sell your visitors and direct them through your sales funnel.

Okay so how do you build your business so it generates ongoing free traffic for years to come giving you the ability to promote anything you want to YOUR visitors?

Make it your business to help others build their businesses! Content is the currency of the internet. Build a website that delivers quality content your target market will value and you are finally on the road to internet success.

To find out more swing by my site and Check out my page How to Start Your Own Business and find out how I went from knowing absolutely nothing to building The-MLM-Ninja.com and learning everything I needed to know to build a strong MLM business in the process.

To Your MLM Success,

Matthew The Ninja Szantyr
Online Business Consultant & MLM Success Coach
MLM Consulting, LLC
Webmaster: The MLM Ninja

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In Step 1, “Laying Down a Track to Run On,” we talked about how to get your new distributor started the right way. In Step 2 “Being a Good MLM Sponsor,” we discussed how you should go over “The Rules” of your operation with your downline so they can develop the discipline to grow their (and YOUR!) business. In this, the third step of the series, we’ll discuss “Working Depth,” or making it too expensive for your downline to leave the business!”

Step 3 — Working Depth With Your MLM Downline

Working depth means sponsoring your downline when they sponsor their new distributors. It means assisting your business partners to help them get their downline (and YOURS!) started the right way.

Essentially, you’re taking the track that you’ve laid out for your downline to run on and getting them to pass that knowledge on to their personally sponsored distributors. Naturally, they’re going to need help helping others and that’s where you, as their sponsor, come in. This is the essence of network marketing, i.e. building relationships and helping others succeed.

How deep should you go? Theoretically, you only have to go down two levels, i.e. lay out the track for the people you enroll and for the people they enroll. If everyone follows that format, the method perpetuates itself.

In reality, however, not everyone is going to approach the business the same way. Some will work a their own pace (usually more slowly than you would like!), or will want to “tweak” the methodology to fit their style. So, don’t just think “one or two levels.” Realize that you can do this with EVERYONE in your downline that’s willing to be coached, whether you personally sponsored them or not. The downline pays the upline; if a new distributor enters your downline, and is willing to work to grow the business, why wouldn’t you work with them? They may not bring money to you directly, but they will bring it to you indirectly. Who pays the downline that pays you? Their downline. Your success depends on their success, so don’t be afraid to work deep into your organization.

Remember, one of your goals should be to make it too expensive for your downline to leave the business! If you don’t build builders, you’ll never acquire the lifestyle that can come from having a significant passive residual income stream.

In closing, let me reiterate something from Part 2 – you can’t change human nature. People will only do what they are willing to do. However, people can change themselves if they are willing to change. Being a good sponsor means showing your downline the benefits of (a) following a proven track, (b) being a good sponsor themselves, and (c) working depth.

When you work with your downline to create an independent network of builders, and help them to develop other builders who, in turn, develop more builders, you’ve found the winning formula.

One last thought: don’t take it personally if some of your downline distributors don’t turn into dynamic business builders. As long as you have done your part in educating them, you’ve done all you can do. You can’t build their business for them. While you can provide inspiration, they must provide the perspiration!

Work with your distributors; give them tasks to accomplish each time you contact them. But, that’s about all you can do. If they don’t want to build their business and be responsible for their own success, then you must spend your time on those who have earned it, i.e. those who are willing to take responsibility.

To your success!

Bruce Bailey, Ph.D.

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ProMLMSystem.com. One vital tool in building your Network Marketing Presence on the internet is providing quality information to people in your industry or thinking about joining your industry. A greta way to distribute that content is by using hub pages that linked back to your own web site.

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The opportunities that are often discussed in relation to having your own home based business can inspire many individuals to pursue these opportunities.   For some the chance to succeed is great but for others the mistakes that are commonly made in these business ventures lead them to business failure.   There are many great opportunities that can be found in owning your own business but before proceeding with this venture it is important to be aware of the mistakes of others in the past so that you do not make those same errors in business judgment.

When an individual is looking to start their own home based business one of the best moves that are available to them is to team up with a company that has found success and supports the independence associate with the small business.   In regards to saving you money with your new venture this opportunity allows you to avoid the startup costs related to purchasing inventory and finding storage for these goods.   What individuals do need to be cautious of is the MLM marketing training that is often provided by these companies and the MLM scam that many individuals fall prey to.   The first MLM scam that individuals succumb to is the idea of the in person sales luncheon.   This MLM scam requires individuals to wine and dine possible clients so that they will buy your goods or services.   This MLM marketing training technique may seem like a good idea however the majority of clients who do not invest in your company go off with a free meal as you are left fronting the bill.   Not to mention the fact that you are limiting yourself to your specific region, unless you are able to afford to travel far distances for these potential unlikely business lunches.

Having a product that is claimed to sell itself is another technique found in MLM market training that individuals mistakenly follow.   The reality is that if these goods have the ability to sell themselves then these companies would not need you to sell their products.   What this MLM scam does is convince individuals who have limited online experience to develop a site that sells their goods and wait for the money to roll in.   The truth of the matter is that unless you have hired a professional marketing team to manage the advertising that needs to be related to your site’s success, you will find little results with this business venture.   This MLM marketing training may seem counterproductive for a company to make money but to understand the MLM scam you have to look at the business opportunity from the prospective of the company.   The sales individual who generates a website may only draw in a few clients for their own opportunity for commission, but when you have many sales individuals you still only have one distributor.   The MLM scam is that although the hundreds of sales individuals may be suffering from the few sales they generate, the total accumulation of those sales from those many representatives is highly profitable for the company that generates the goods.

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