Congratulations, you are closing your prospects, and adding new partners to your MLM downline. Now is when the real work begins. In order for you to now build a successful network marketing business, you must step up to the plate and provide training and guidance to your network marketing team. The first thing you need to do is assure them that they made a good buying decision, and let them know what will happen in the next 24 hours…ie, they will receive an email confirming their joining your team, or whatever else you have in place to welcome them.
Your next MLM downline building step is to be in contact with your new associate, either by email or phone. Make sure they have all the information they need…such things as call schedules, meetings, and so on. You want to give them one action they can take immediately to begin to get fulfillment, and get the maximum benefit from their investment. That might be memorizing a prospecting script, or learning the benefits of the product or service that you are offering. Inspire them to continue gathering information and give them references to research. Once they accomplish one task, give them another assignment.
During your new downline member’s first week, be in communication with them a few times to make sure they are on track, grounded, and feel supported. Have them promise to call you at a specified time, and hold them accountable to that commitment. As you sign up more and more people, you will find that you have “workers” and “dreamers”. It’s up to you to provide support for your downline, but as time goes on, you will spend more time with your “workers”…those that do what you assign them, and call you when you tell them to.
Retention is about community, and it starts with your leadership. One thing critical to your success is having a conference call line. There are several free conference call services, and this is an excellent tool for you to use in keeping your team together, and build your downline community. As the leader of your downline, you must develop a schedule, be it weekly or monthly, and plan training calls for your team. You can use these calls as your main MLM downline building tool, where you can role play with your team, and help them develop their skills. This is also a good way to get your whole team together and have question and answer sessions.
Having a schedule is an absolute necessity in building your network marketing business. If you do things randomly, your results will be random and scattered as well. Not only should you have a conference call schedule for training your MLM downline, but you should have pre-determined hours where you are available to take their individual calls. If you don’t do that, you will have calls all over the clock…not an effective use of your time. Given that,if a member of your downline calls, and isn’t able to make contact, get back to them asap…they need to know you are there to support them.
Building your MLM downline is work, but it is absolutely imperative that you take the time required to give each one of them your attention and support. You have to lead them, and be sincerely concerned about them. Their success is yours. Your downline looks to you for guidance, leadership, and friendship. Be there for them, and they will stand by and work for you as well.
Lynn McArthur is a network marketing business consultant. After struggling in her initial attempts at growing a business, she finally discovered the secrets to MLM success. Grab a copy of her Free report at MLM Downline Building
lynnmcarthur1@comcast.net
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